Recently sales in printed magazines have been falling, one of the main reasons for this is that the music industry is branching out into a wider range of media in order to publicise itself more efficiently. This means that it's not just magazines that can provide the public with news and information about music and artists but also music television and radio stations, online magazines, artist's official websites, review and download sights and even social networking sights.
Because of the recent credit crunch, magazines have become one of the non-essential day to day products that have suffered in sales as consumers do not have enough disposable income to use on magazines and have a choice of many other sources to get free information rather than having to spend money that is needed for my 'important' things.
With the rise of the Internet in the media world it has become such a crucial area of advertisement for many companies which has led to them spending more money on online ad campaigns therefore there is falling advertisement revenue for magazines which means a reduction in profits for many.
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And? I'd like to have more of a sense of yuor voice coming through here. What are the implications fo this? do you think people buy magazines any more? do they have a future?
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